Braille sesame seed buns – Marketing at its best

beef, burgers, news, restaurant | January 27, 2012 | By

Alright, so I kinda laughed when I first saw this. Seriously? Braille on buns?? What kind of advertising stunt is this? sigh

But then I watched the video, and really, it’s not such a bad idea. Sure, it’s publicity stunt, but I’m pretty okay with that. They made some good points, thought creatively, and are reaching an audience that is rarely catered to in food, much less in a way like this. It’s pretty awesome!

Braille words on sesame seed bun from Wimpy's burger chain in South Africa promoting national braille literacy month with burgers.

The month is about over, but January was National Braille Literacy Month and these burgers are from Wimpy’s in South Africa. They also released all new braille menus, but the burgers are the cool part. Unfortunately, they aren’t actually a regular item on the menu and were just brought to a blind institution for promotional purposes, of course, but the commercial makes you think.

“….but for people who use their hands as their eyes, this was the first time they could do more than just their food. They could see it.” :)

Play football with flaming coconuts in Indonesia

Indonesians play football with flaming balls of fire - coconut shells lit on fire 
There are very few foods I don’t like, but coconut is definitely one of them.
 
The smell grosses me out and the taste of it is often enough to make me want to put down whatever food it’s in. Even hidden within chocolate chip granola bars that have no business containing coconut, I can taste it. And I don’t like it. :P
Indonesians play football with flaming balls of fire - coconut shells soaked in kerosene, petroleum, or gas and lit on fire
But this? This is really cool. Well, in the creepy “they starve themselves and don’t sleep, and then soak coconut shells in kerosene, light them on fire, and kick them around barefooted” kind of way.
Indonesians play football with flaming balls of fire - coconut shells soaked in kerosene, petroleum, or gas and lit on fire

But even so, still kinda neat to watch them have fun with a flaming ball of fire. The story behind it is worth a read, too. Here’s an actual video of it:

 

12000 pounds of chocolate – Uh, yes please!

Nablopomo – Something I want

12000 pound chocolate bar for Think Big Eat Smart campaign for portion control for kids - guiness world record for largest chocolate bar

Twelve thousand pounds of chocolate? Yes please! Do you realize how many years months weeks days hours that would last me?? :P

Not sure if you can see that video…..if not, here’s the link.

12000 pound chocolate bar for Think Big Eat Smart campaign for portion control for kids - guiness world record for largest chocolate bar

Om nom nom.