The evolution of candy bar wrappers
Hershey’s bar wrappers have remained pretty consistent over the last century really, but some of the other candy bars in this Candy Bar Wrapper Archive have changed a bit more over time.
If you go take a look at Snickers, for example, they had a complete makeover somewhere between the 1959s and the 1980s….and then beyond that, they’ve changed colors some, but the main name font and styling has been pretty much the same. That’s most likely because candy bars are often bought at the checkout and we reach for what we know….it’d be marketing suicide to re-brand a well-known candy bar wrapper.
Some of the candy bars in the archive I didn’t recognize either. Like “Chicken Dinner” from the mid 1900s that was apparently really popular with the kids and was a reference to Hoover’s promise of “a chicken in every pot” during the Great Depression. Who knew that kids would get excited by the idea of it. It had nothing to do with chicken, though, and was simply a chocolate covered nut roll.