Hershey’s bar wrappers have remained pretty consistent over the last century really, but some of the other candy bars in this Candy Bar Wrapper Archive have changed a bit more over time.
If you go take a look at Snickers, for example, they had a complete makeover somewhere between the 1959s and the 1980s….and then beyond that, they’ve changed colors some, but the main name font and styling has been pretty much the same. That’s most likely because candy bars are often bought at the checkout and we reach for what we know….it’d be marketing suicide to re-brand a well-known candy bar wrapper.
Some of the candy bars in the archive I didn’t recognize either. Like “Chicken Dinner” from the mid 1900s that was apparently really popular with the kids and was a reference to Hoover’s promise of “a chicken in every pot” during the Great Depression. Who knew that kids would get excited by the idea of it. It had nothing to do with chicken, though, and was simply a chocolate covered nut roll.
Yep, that’s right.
Lucky Charms are actually the result of a challenge given to product developers back in 1962 to come up with a creative twist on one of their main cereals (either Cheerios or Wheaties). John Holahan came up with the idea of mixing circus peanuts with Cheerios. General Mills’ advertising company suggested marketing it around the idea of charm bracelets and voila, Lucky Charms were born!
Another fun fact is that the “cheerio” portion was not originally sugar coated, but it didn’t sell very well, so they tossed in more sugar and people suddenly loved it. It stayed the exact same way until 2005 when they released chocolate flavored ones and then later on, marshmallow treats.